There are lots of myths out there surrounding affiliate marketing, and these can frequently cause brands/businesses to pass on these kinds of programs. It’s important you understand some of these myths so you can make the correct decisions for the future growth of your business.

Whether you’re the brand manager at a Fortune 100 brand or the marketing director/everything else at a startup, setting up a solid affiliate program can open a revenue avenue without much of the hassle usually associated with setting up new marketing initiatives.

1. Affiliate systems are quick and easy to manage

An affiliate marketing program is a lot of work, and in most situations there’s a lot of competition so you’re not going to be bringing in money immediately. Business owners and entrepreneurs suppose that all you need do is setup a site and choose an affiliate to associate with and then just let it run its course. But according to Three Ladders Marketing,only 0.6% of affiliate marketers surveyed have been in the game since 2013. That means that affiliate marketing takes time and effort to build and make money.

Affiliate marketing myths busted. Source: tips.affiliatevote.com

The affiliate marketing business relies on fostering relationships. You foster these relationships by:

*Bringing the right partners into your program

*Seeking out better and more efficient partnerships

*Updating your content regularly to keep things new and fresh.

An affiliate program is only going to help bring traffic to your website or business; you are in charge of turning that traffic into conversions.